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According to Dr. Emily Balcetis, there's a strong correlation between proximity to a goal and how much you invest and how much you put into it. Try setting challenging goals that will challenge you, but won't make you feel overwhelmed - and - not easy enough that it doesn't take much effort on your part. People who are overweight and deconditioned ... See more

Andrew Huberman • Dr. Emily Balcetis: Tools for Setting & Achieving Goals

As a case in point, research in general psychology has shown that the affect experienced in a situation is a good predictor of the amount of time people subsequently choose to spend in that situation (Emmons & Diener, 1986). In simple terms, in exercise, as in other domains, people are likely to do what makes them feel good and avoid what makes

Mindless Eating

Brian Wansink Ph.d.

amazon.com

How well you visualize something dictates how well you can achieve that thing: whether you'll be able to meet the goal, how you'll feel afterward, and whether you'll be able to handle a more difficult one.

Andrew Huberman • Dr. Emily Balcetis: Tools for Setting & Achieving Goals

How the Body Knows Its Mind: The Surprising Power of the Physical Environment to Influence How You Think and Feel

Sian Beilock

amazon.com

Cover of How the Body Knows Its Mind: The Surprising Power of the Physical Environment to Influence How You Think and Feel

you don’t have to do the thought experiment, you just intuitively know how quickly you would mindlessly eat through the close one while the far one went untouched. All pressures exist along a spectrum. Availability isn’t black and white, and by adjusting the strength of the inhibiting pressure that is availability—that is, by putting M&M’s in y

Matt Wallaert • Start at the End: How to Build Products That Create Change

Mental Availability effect

Jenni Romaniuk • Better Brand Health eBook

decision fatigue, and ego depletion.

Howard Jacobson • Sick to Fit: Three simple techniques that got me from 420 pounds to the cover of Runner’s World, Good Morning America, and the Today Show

Detecting Mental Availability effects