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Consequently when the biological Elvis died, for the brand it was business as usual. Even today fans still buy the King’s posters and albums, radio stations go on paying royalties, and more than half a million pilgrims flock each year to Graceland, the King’s necropolis in Memphis, Tennessee.
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dmy.co
Elvis Presley wanted to record “Hound Dog,”
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If Elvis (minus Dylan) is the definition of rock, then rock is remembered as showbiz.
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Like pharaoh, Elvis was a story, a myth, a brand – and the brand was far more important than the biological body.
Yuval Noah Harari • Homo Deus
But the main thing I dislike about Elvis Presley is the idea of Elvis Presley, and that idea is what keeps Graceland in business. It’s the religiosity of garbage culture; it validates the import of tabloid aesthetics, and it makes our society look stupid.