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Early experiences with defined-contribution savings plans revealed that Humans could use some help on three fronts: enrolling in the plans, increasing their contribution rates, and improving their investment returns.
Richard H. Thaler • Nudge: The Final Edition
above all by increasing convenience.
Richard H. Thaler • Nudge: The Final Edition
They were the most likely to focus on small and seemingly mundane aspects of their daily work.
Doug Lemov, Erica Woolway, Katie Yezzi • Practice Perfect
created a vivid nudge in the form of the Home Energy Report, which gives customers a clear sense of how their utility bill compares with the norm in their neighborhood, and what they might do to save energy.
Richard H. Thaler • Nudge: The Final Edition
an ethic of excellence.29
Adam Grant • Think Again: The Power of Knowing What You Don't Know
They found, for example, that a button reading “learn more”—rather than “sign up” or “join us now”—was more likely to get a visitor to give his e-mail address.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. Two professors harvest the field of behavioral economics to reveal how altering “choice architecture” can nudge people to make better decisions about their lives.