Sublime
An inspiration engine for ideas
The consumer is in charge and she wants entertainment, community, and personalized product and content
Joanna Williams • Social Commerce Data
Justice and Fairness.
David D. Burns • Feeling Good Together: The Secret to Making Troubled Relationships Work
(remember, whenever possible get nonintuitive supporting data).
Laura Day • How to Rule the World from Your Couch
The less frame
Daniel H Pink • To Sell Is Human
Which product or service has the largest potential demand?
Mackey McNeill • The Prosperity Playbook: Planning for a Successful Family Business Succession
completely portable,
Richard H. Thaler • Nudge: The Final Edition
If people know their preferences, and know that they dislike the outcome that is embedded in the default, they will probably change it.
Richard H. Thaler • Nudge: The Final Edition
Her experiments are profound—her findings suggest that living in a culture that surrounds us with reminders of money may shape our behavior and our attitudes in ways that we do not know about and of which we may not be proud.
Daniel Kahneman • Thinking, Fast and Slow
want. Not by asking them, but by looking at the businesses and products that people are lavishing love and attention on now.