Sublime

Starting in the 2010s, America’s fastest-growing companies in general became the ones that offered not only desirable products and services, but also personal transformation, belonging, and answers to big life questions like: Who am I in this increasingly isolated world? How do I connect with people around me? How do I find my most authentic self a

“When working on a design, we think about the personality of the individual who might wear it, and what that person would want to communicate about themselves,” she

If we don’t change course, he fears we are headed toward a world where “there’s going to be an upper class of people that are very aware” of the risks to their attention and find ways to live within their limits, and then there will be the rest of the society with “fewer resources to resist the manipulation, and they’re going to be living more and

Twenty-five percent of Gen Z’ers8 don’t believe they’ll ever be able to retire.

Our work culture’s shift toward the shallow (whether you think it’s philosophically good or bad) is exposing a massive economic and personal opportunity for the few who recognize the potential of resisting this trend and prioritizing depth—an opportunity that, not too long ago, was leveraged by a bored young consultant from Virginia named Jason Ben

The trends they see that will affect their buying behavior in the future