Sublime

In both cases, we don’t look at the true, absolute value presented to us: $20 for a five-minute drive. Instead, we consider $20 compared to $60 and to $1,060 respectively. We compare the relative advantage of $40 shoes to $60 shoes, and decide the money is worth the time. Then we compare the relative advantage of a $1,040 patio set to a $1,060 one

The Psychology of Gifts

• Gifts are about social exchange, not economic value.


• Focus on effort and personalization to endow gifts with meaning and strengthen relationships.

the disciplined pursuit of less

It’s hard to pay more for the speedy but highly skilled person, simply because there’s less effort being shown, less effort being observed, less effort being valued.

When we have no idea what something should cost, we believe we’re making the best decision if we neither overspend on the deluxe model nor go too cheap on the basic one.

differences in retailer images that can influence the perceptions category buyers hold of different retailers’ PLs (e.g., more upmarket Costco and Kirkland versus the…

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Bookstore and other retail shelf space is shrinking at the same time that total title output is rising. The shift to online sales combined with the shrinking retail shelf space hurts the biggest publishers the most because their competitive advantage is largely built on their ability to put books on shelves at scale. Sales moving online could

ecological economist Peter Victor

Underpinning this overall distribution are the different distributions for buyers and non-buyers