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Michael Norton, a professor of management at Harvard Business School and a coauthor of the book Happy Money,
Tim Leberecht • The Business Romantic
The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
amazon.com
The relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money. Specifically, we suggest that consumers should (1) buy more experiences and fewer material goods; (2) use... See more
Elizabeth W. Dunn • If Money Doesn't Make You Happy Then You Probably Aren't Spending It Right
companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.
Richard H. Thaler • Nudge: The Final Edition
Our little treats are here to stay 🥐.
Post-millennial trend update: Cost of living and little treat culture.
How our love for lil’ treats emerged, and how brands can play in a culture that desperately needs rewards for small wins.
#marketing #branding... See more
eugbrandstratinstagram.com
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
amazon.com
Less but better