Sublime
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companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.
Richard H. Thaler • Nudge: The Final Edition

“the three bounds”: bounded rationality, bounded willpower, and bounded self-interest.
Richard H. Thaler • Misbehaving: The Making of Behavioral Economics

Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
there is one group of people that is truly useful to everyone else—those people eager to earn more money.
Rabbi Daniel Lapin • Thou Shall Prosper: Ten Commandments for Making Money
Well I think I've been in the top 5% of my age cohort all my life in understanding the power of incentives, and all my life I've underestimated it. And never a year passes, but I get some surprise that pushes my limit a little farther.
Charlie Munger • “The Psychology of Human Misjudgment”
“Scarcity: Why Having Too Little Means So Much” (2013) by Mullainathan and Shafir. They investigate how the experience of scarcity has cognitive effects and causes
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
decision fatigue, and ego depletion.