Sublime
An inspiration engine for ideas
Aquele foi meu primeiro encontro com um fenômeno que eu iria observar muitas vezes em minha carreira: apesar de todo o cuidado que você toma com o talento artístico, o acabamento visual em geral não tem importância se a história está sendo bem comunicada.
Ed Catmull • Criatividade S.A.: Superando as forças invisíveis que ficam no caminho da verdadeira inspiração (Portuguese Edition)
But to go mute, as my rivals did, when asked to evaluate the field signaled not just intense competitiveness but also lack of confidence.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“People want decisiveness, but they also want honesty about when you’ve effed up,” as Andrew says. “It’s a huge lesson: Include people in your problems, not just your solutions.”
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
From the start, my professional life seemed destined to have one foot in Silicon Valley and the other in Hollywood.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
For all the care you put into artistry, visual polish frequently doesn’t matter if you are getting the story right.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“Quality is the best business plan.”
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Getting the right people and the right chemistry is more important than getting the right idea.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Like Vannevar Bush, who insisted, as described in chapter 1, that he “made no technical contribution whatever to the war effort,” Catmull saw his job as minding the system rather than managing the projects.
Safi Bahcall • Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Sua premissa é simples: junte numa sala pessoas inteligentes e apaixonadas, encarregue-as de identificar e solucionar problemas, e as encoraje a ser sinceras umas com as outras.