Sublime

Sulzberger’s employees and American journalists in general are similar. They’re the Stasi with a stock symbol, the original surveillance capitalists.

He had a plan for how to turn a public relations disaster and a crime against the Palestinian people into a public relations bonanza. It was a tried-and-true plan; it worked even more effectively this time than it had in the past.

Lo que sí había funcionado muy bien era la campaña en las radios y la prensa acusando al gobierno de Árbenz de haber convertido a Guatemala en una cabecera de playa de la Unión Soviética y de planear apoderarse del Canal de Panamá. Pero ésa no era obra del gobierno de Estados Unidos ni de la CIA, sino de la United Fruit y de su genio publicitario,

At the war’s outset in April 1917, Fox Conner had been an undistinguished major, in one of the least glamorous bureaus of the War Department, whose primary battles had been against health problems. Nineteen months later, he wore a general’s star and sat in the inner circle that surrounded America’s most powerful soldier since Ulysses S. Grant. At a

He sought testimonials from doctors about the health value of smoking after a meal. He combined this approach with …altering the very environment, striving to create a world in which the cigarette was ubiquitous. He mounted a campaign to persuade hotels and restaurants to add cigarettes to dessert-list menus, and he provided such magazines as House

At a far pole from accountable public trust, or constitutional duty, Hoover corrupted the FBI to wage political war.

In 1919 Rubicam moved to N.W. Ayer, then the largest agency in the country. There he wrote campaigns which have been included in every anthology of great advertisements, including ‘The Instrument of the Immortals’ for Steinway and ‘The Priceless Ingredient’ for Squibb.