Sublime

Corporations might as well have been run by Joseph Stalin—they had unalterable five-year plans, sharply controlled channels of communication, and a royal court surrounding the monarch.

‘Search the parks in all your cities You’ll find no statues of committees.’

When you advertise fire extinguishers, open with the fire.

Lo que dijo Edward L. Bernays en aquella memorable sesión del Directorio de la United Fruit en Boston se cumplió al pie de la letra, confirmando, dicho sea de paso, la tesis expuesta por aquél de que el siglo XX sería el del advenimiento de la publicidad como la herramienta primordial del poder y de la manipulación de la opinión pública en las soci

a company’s communication with the public must be proactive, consistent, and ongoing.

I took a cue from General Patton, who thought that the greatest danger was not that the enemy would learn his plans, but that his own troops would not.

David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.

Two of Lippmann’s ideas were particularly significant as Bernays crafted the job of the “public relations counsel.” The first of these was Lippmann’s argument that people’s view of reality was guided by the “pictures in their heads.” Living within the cocoons of their personal lives, and with minimal direct access to the outer world, most people’s