
The Fish That Ate the Whale: The Life and Times of America's Banana King

If he had a regret, it might have been that he did not raise his children as Jews. Here was a man who lived every aspect of the Jewish experience in America. He came with the great influx from Eastern Europe, prospered with his times, was devastated by the war. He married a Jewish woman, belonged to a synagogue, said Kaddish for his dead. He was a
... See moreRich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
We have learned that what’s best for the countries we operate in is best for the company.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
In 1947, when Greece was threatened by a Communist takeover, President Harry Truman, who had planned to disband the OSS, turned it into the CIA instead, creating a new feature of national life, the civilian spy agency. (The only comparable institution had been Naval Intelligence, which grew out of the Spanish-American War.) The CIA was created by t
... See moreRich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
Given the same job, Bernays would lobby Congress for higher speed limits, making it more fun to own a Thunderbird. Rather than fight for a single season of sales, he would make the world more friendly to his product.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
Crystallizing Public Opinion
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
If you want to advance a private interest, turn it into a public cause.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
They need not manipulate all the people, only the few thousand who set the agenda. The drivers of history are not the people, in other words, nor the elite who influence the people, but the PR men who influence the elite who influence the people.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
It’s up to us to see it never happens again was the sentiment of the moment. For many, the only solution was the creation of a Jewish state. Not only would it protect the living, providing shelter and a place of refuge, it would redeem the millions who had died.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
What cannot be accomplished by threats can often be achieved by composure. Sit and stare and let your opponent fill the silence with his own demons.