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Centuries later, Edward Bernays, father of American public relations (and nephew of Sigmund Freud), wrote, “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the
... See moreSteven Heller • Design Literacy: Understanding Graphic Design
The Century of the Self - Part 1: "Happiness Machines"
youtube.comThe public relations counsel must lift startling facts from his whole subject and present them as news. He must isolate ideas and develop them into events so that they can be more readily understood and so they can claim attention as news.
Edward L. Bernays • Crystallizing Public Opinion
Two of Lippmann’s ideas were particularly significant as Bernays crafted the job of the “public relations counsel.” The first of these was Lippmann’s argument that people’s view of reality was guided by the “pictures in their heads.” Living within the cocoons of their personal lives, and with minimal direct access to the outer world, most people’s
... See moreEdward L. Bernays • Crystallizing Public Opinion
three recent tendencies of fundamental importance; first, the tendency of small organizations to aggregate into groups of such size and importance that the public tends to regard them as semi-public services; second, the increased readiness of the public, due to the spread of literacy and democratic forms of government, to feel that it is entitled
... See moreEdward L. Bernays • Crystallizing Public Opinion
Given the same job, Bernays would lobby Congress for higher speed limits, making it more fun to own a Thunderbird. Rather than fight for a single season of sales, he would make the world more friendly to his product.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
Given the same job, Bernays would lobby Congress for higher speed limits, making it more fun to own a Thunderbird. Rather than fight for a single season of sales, he would make the world more friendly to his product.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
Les croyances politiques de Bernays étaient consternantes. Il était partisan d’une sorte de « fascisme light » : un gouvernement autoritaire, mais sans les calories vides du génocide. Il estimait que les masses populaires étaient dangereuses et devaient à ce titre être contrôlées par un État fort. Il admettait toutefois que les dictatures sanguinai
... See moreMark Manson • Tout est foutu: Un livre sur l'espoir (French Edition)
