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2024 Edelman-LinkedIn B2B Thought Leadership Impact Report

Edelman_Trend_Report_25 1

Edelman analyzes cultural forces approaching tipping points by 2025, emphasizing the role of communicators in helping brands navigate evolving stakeholder relationships, societal trends, and the complexities of modern media.

2025 Edelman Trust Barometer_Final

The report analyzes global trust trends over 25 years, highlighting institutional failures, rising grievances, and differing perspectives by income levels, emphasizing the vital role of trust in addressing societal challenges.

2024 Edelman Trust Barometer Special Report: Trust at Work

The report highlights the importance of employer trust in enhancing economic optimism, employee engagement, and workplace dynamics, alongside disparities in perspectives between executives and associates regarding transformations, AI usage, and mental health.