Sublime
An inspiration engine for ideas
- Investment
Nir Eyal • Hooked: How to Build Habit-Forming Products
company worth starting.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
larger market opportunity
Scott Kupor • Secrets of Sand Hill Road
Thought Leadership 101
Eddie Yoon • Snow Leopard
Alfred Lin, former COO and CEO at Zappos,
Joseph Michelli • The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
VCs love infinite learners.
Scott Kupor • Secrets of Sand Hill Road
Lowest order = selling the information Highest order = selling the experience & transformation
Eddie Yoon • Snow Leopard
Economic forces.
Oren Klaff • Pitch Anything
“sunk-cost bias.”