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Anything by Rob Walker, Ryan Holliday, Penelope Trunk, Dave Pell, and Joi Ito While those are the regulars,

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Roberto Gejman

@rgejman

Gary

@hymn

Billy Broas.

Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

find an excellent partner in crime to run the go-to-market side of your business.

Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building

His life’s work is devoted to helping experts build better businesses.

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

www.cashflowstory.com

Verne Harnish • Scaling Up : How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Turning Pillar Pieces Into Email Courses, Newsletters, And Free Downloads

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

If you’re like the typical reader of this book, you’re not looking for a quick fix; you’re looking for long-term, sustainable business growth. To achieve it, you must prioritize your attention upstream to your core message first.