Sublime

Strategy can be usefully separated into two topics: Statics—i.e. “Being There”: what makes Intel’s microprocessor business so durably valuable? Dynamics—i.e. “Getting There”: what developments yielded this attractive state of affairs in the first place?

Como poderíamos criar um valor durável que não fosse sujeito a erosão por parte da concorrência?

Limiting our work to only the opportunities that might drive our desired outcome is what ensures that our products are viable over the long run and not just desirable in the moment.

Shell’s famous study of corporate longevity (see Chapter 2), which de Geus directed, found that the average life expectancy of Fortune 500 firms was less than forty years, but the study also found some twenty companies around the world which had survived two centuries or longer. Looking for common features that transcended differences in history, n

highest efficiency. This is particularly true for their logistics processes, which ensure that the companies can time their new product line s to reflect prevailing customer tastes, and can order the right amount of goods to avoid unsold inventory when tastes shift again.