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Brian Collins • 101 Design Rules
A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
foundational belief that supports your approach to the work you do for clients.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
We’re able to help our clients because we know what truths about their industry?
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
André Chaperon
andrechaperon.com
Your authority position has to be channel-agnostic to survive the test of time.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
Our point of view is what we know to be true, and it’s this truth that defines how we approach the work and how we add value.