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An inspiration engine for ideas
It’s just one dimension. It’s just quality. Nobody consumes anything in any quantity that is not of quality. If you ask a marketer who has created a piece of content, Would you read this yourself? Would you sit down on a Thursday night and watch this? Would you tell other people about this?—the answer’s probably no. These are almost verbatim the
... See moreSteve Pratt • Earn It: Unconventional Strategies for Brave Marketers
Sean Ellis attempted to redefine the word ‘marketing’ in the technology space. Invented the term ‘growth hacker‘ Much more about products and data than traditional advertisements. Features > Campaigns
Tim Ferriss • #550: Andrew Chen — Metaverse, Metrics, and Meerkats

Lots of people say you should market "benefits > features"
But really it's "use case" over everything else.
This is an amazing example of this concept: https://t.co/QQRWWql621
We hear this a lot.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Agency fees and margin are under relentless pressure. That’s hardly hardly surprising. When procurement departments have their people systematically re-qualify to keep pace with business, market, and technological change and we don’t systematically train any of our people in anything it’s just not a fair fight. And as ever more pressure is put on... See more
Valuing value — Martin Weigel


And the way we fund this is primarily through US-based venture capital funding, which demands hockey stick growth in return.
All the focus goes into making hundreds of millions or ideally billions of dollars in profit to pay back their investors.
As a member of a team that's in the middle of doing this, I can say it affects every single decision... See more
All the focus goes into making hundreds of millions or ideally billions of dollars in profit to pay back their investors.
As a member of a team that's in the middle of doing this, I can say it affects every single decision... See more
Maggie Appleton • Home-Cooked Software and Barefoot Developers
Sticking to the familiar has been a key strategy throughout Coda's development.