Sublime
An inspiration engine for ideas
between one’s doctrinal beliefs and ministry practices should be a well-conceived vision for how to bring the gospel to bear on the particular cultural setting and historical moment.
Timothy Keller, Daniel Strange, Gabriel Salguero, • Center Church
Simple Church: Returning to God’s Process for Making Disciples
Timothy Keller, Daniel Strange, Gabriel Salguero, • Center Church
If your brand can help them save money, you’ve tapped into a survival mechanism.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
people’s internal desire to resolve a frustration is a greater motivator than their desire to solve an external problem.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
What we think we are saying to our customers and what our customers actually hear are two different things.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
We use the same grid storytellers use in telling stories to map out the story of our customers, then we create clear and refined statements in the seven relevant categories of their lives to position ourselves as their guides.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
His life’s work is devoted to helping experts build better businesses.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.