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Most of us are so concerned with the way our brand looks and feels, we neglect to communicate what customers are actually looking for: a solution to their problem.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
MarketingMadeSimple.com
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
a hero trusts somebody who knows what they’re doing.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Remember, customers want to know where you can take them.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Put it on the back of your business card.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
5. Create a System That Generates Referrals.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
A story starts when we meet a character who wants something.
Donald Miller • How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
Your brand is helping people become better versions of themselves,
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Great testimonials give future customers the gift of going second.