Sublime

By talking about the problems our customers face, we deepen their interest in everything we offer.

We live in a world where bad stories are told, stories that teach us life doesn’t mean anything and that humanity has no great purpose. It’s a good calling, then, to speak a better story. How brightly a better story shines. How easily the world looks to it in wonder. How grateful we are to hear these stories, and how happy it makes us to repeat the

people’s internal desire to resolve a frustration is a greater motivator than their desire to solve an external problem.

survive, thrive, be accepted, find love, achieve an aspirational identity, or bond with a tribe that will defend them physically and socially,

manufacturing like Six Sigma and Lean Manufacturing.

We are always inviting our customers on a journey in which their lives are made better through the use of our products.

avoid rambling testimonials that heap endless praise on your brand.

In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn’t win, and what wonderful thing will happen if they do.