Sublime

I'm very big on radically simplifying products by removing features that don't carry their own weight.

Like Steven Spear describing the Toyota environment as a community of scientists in The High-Velocity Edge, an organization that only Plans and Does can never really improve.

One of the things people value about Scandinavian design is that, generally, objects don’t draw attention to themselves. They are plain, functional and offer the user something “honest,” in Saarinen’s assessment. Linear’s leap forward in software development is that it is designed to be honest in this way, to literally not draw attention to

Interaction design generally includes the underlying conceptual models

We cannot make informed decisions or create a quality product without first understanding why we are doing what we are doing. Lack of context creates waste, resulting in long work days, poor planning, and the inability to keep commitments outside the office.

On his desk and permeating his conversations was Apple interface guru Donald Norman’s classic tome The Psychology of Everyday Things, the bible of a religion whose first, and arguably only, commandment is “The user is always right.”