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Los jóvenes son los primeros en adoptar nuevos productos y tecnologías.

Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital

Digital Marketing

indie New Hardware Soapbox with Reggie James, CEO of Eternal

There are two segments of the U.S. population that I’ve started calling “the barbells”: the oldest Americans (~65+) and the youngest Americans (~10 and under). In each segment, major demographic trends are colliding with increased tech adoption.

Rex Woodbury • Building for the Barbells

Baby boomers are more tech savvy than their parents, having learned how to use computers and iphones during much of their working life, and may be more amenable to embracing (ever evolving) tech in their daily lives. This means that both post-retirement and elderly consumers themselves, as well as their aides both at home and in facilities, will be... See more

Addie Lerner • Disrupting Eldercare

This Game may be realized through Web3, which empowers ownership of education, and the Metaverse, which encourages deep engagement with it. A childhood of growing up online has prepared youth for these platforms.

Reboot • Level Up

performativity of social media

Tori • 1 card

digital engagement reversed from an opportunity to a duty.

Andrey Mir • The Digital Reversal. Thread-saga of Media Evolution

THE WAY WE CONSUME INFORMATION IS CHANGING

Unlike cable TV, platforms like YouTube, TikTok, Meta, and X offer real-time content and diverse formats. Some key shifts:

1. Sports events moving to streaming platforms

Traditional broadcast isn’t the default anymore. Platforms like Netflix, Prime Video, and Apple TV+ are acquiring live sports rights, giving