Sublime

We produce and deliver work in a week-to-week, iterative cadence and meet with client teams on the same day every week throughout the duration of the rebrand. There is rarely, if ever, a moment when a client might think, “I wonder what Focus Lab is working on or when we are going to get it.” This has a huge impact on the general momentum, feel, and

Agile developers do not “clean up” the design every few weeks. Rather, they keep the software as clean, simple, and expressive as they possibly can—every day, every hour, and every minute. They never say, “We’ll go back and fix that later.” They never let the rot begin. The attitude that agile developers have toward the design of the software is th

architectural design.