Sublime

Even if you want to be big someday, remember that you never need to act like a big boring company. Over ten years, it seemed like every time someone raved about how much he loved CD Baby, it was because of one of these little fun human touches.

musician getting in touch directly. This is something that big stores like Amazon would never do.

Never forget why you’re really doing what you’re doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?

E-mail blasts are the best training for being clear.

Your identity. Your meanings. Your trauma. They’re all based on the core idea that you’re in a continuum, living a story. But there is no line between moments in time.

For an idea to get big-big-big, it has to be useful. And being useful doesn’t need funding.