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It's still possible to have a target customer in a Post-Demographic world. But instead of the old demographic segments, target narrower, self-created tribes of taste and interest.
David Mattin • Trend-Driven Innovation
Future Traveller Tribes 2030: Building a more rewarding journey
amadeus.com
Mauboussin & Callahan recently shared a great paper on why investors should understand corporate demographics.
"The future may well be different than the past. But these patterns of longevity and value creation are worthy of attention".
🧵 Our 11 favourite highlights: https://t.co/9cVHQoZspA
2024 Tech Trends Report
The 2024 Tech Trends Report analyzes emerging technologies and their impact across various industries, highlighting a technology supercycle driven by AI, bioengineering, and interconnected devices, along with uncertainties and strategic opportunities.
futuretodayinstitute.comBy 2050, there will be more than 2 billion people over the age of 60 in the world – about 25% of the world’s population. These numbers, combined with a massive increase in tech adoption by older adults, and a growing number of elderly-care providers, mean the Age Tech market is expected to reach $2 trillion.
Keren Etkin • 2022 AgeTech Market Map - TheGerontechnologist
the insights can, over time, become more precise through better data collection and algorithms.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
amazon.com