Sublime

It's still possible to have a target customer in a Post-Demographic world. But instead of the old demographic segments, target narrower, self-created tribes of taste and interest.

This new age of globalization, like the past ages, will create new patterns of global economic activity, jobs, lifestyles, and geopolitics. This new age arrives together with another fundamental development: a human-caused ecological crisis hitting the planet. The dramatic successes of globalization during the past two centuries have sown the seeds

If you want to see the future, watch demographic trends, as they are the ultimate leading indicators. Even better: most economists, investors, and businesspeople don’t understand this, so it creates a unique advantage for you as an investor or business.