Sublime

Loyal

The enemy is notified! –

aggressors.

The second principle of zone defense is to focus your R&D innovation on neutralization, not differentiation. This is the opposite of the disruptors’ strategy. They have to differentiate—it’s the only way they can win your customers away from you. You, on the other hand, do not. You are the incumbent, the default choice, with inertia on your sid