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Backpacks are most effective when a plan does not work.
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
They should try to maximize their profits when they are right and minimize their losses when they are wrong.
Atanas Matov • The Quiet Trader: Philosophical Guide to Profitable Trading- 240 Meditations
Research shows that when people are resistant to change, it helps to reinforce what will stay the same. Visions for change are more compelling when they include visions of continuity. Although our strategy might evolve, our identity will endure.
Adam Grant • Think Again: The Power of Knowing What You Don't Know
Tactic 3 – Assess risks and anticipate resistance
Jeffrey Hiatt • ADKAR: A Model for Change in Business, Government and our Community
Companies whose investment processes demand quantification of market sizes and financial returns before they can enter a market get paralyzed or make serious mistakes when faced with disruptive technologies. They demand market data when none exists and make judgments based upon financial projections when neither revenues or costs can, in fact, be
... See moreMark Schwartz • War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age
Less is more. “A few extremely well-chosen objectives,”
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
To bid in a disciplined way, you trade the likelihood of winning against the profits from winning. Some sophisticated dealmakers do this instinctively.