Sublime
An inspiration engine for ideas
Nadia Asparouhova's book about antimemetics helps explain why we're stuck in these destructive loops. Antimemes are high-impact, low-transmissibility ideas. Compared to traditional memes, they are hard to spread because they're complex, counterintuitive, or culturally taboo.
The attention economy is hostile to antimeme development. It rewards ideas... See more
The attention economy is hostile to antimeme development. It rewards ideas... See more
kyla scanlon • From Dollar Dominance to the Slop Machine
Think of Memes as any ideas that are passed between lots of people. For example, a language, scientific theory, or religious belief are all memes. Memes have to be actively replicated to survive (i.e. spoken or written and distributed). A Rational Meme is a Good Explanation that relies on the recipient's critical faculties to cause itself to be... See more
Alex MacCaw • The Beginning of Infinity
Francis Heylighen and Klaas Chielens
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
"Memes don't convert 🙄"
"Memes can't drive traffic 😵💫"
EdTech app video:
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Here's the framework for memes that drive sales:
1. Trigger awareness -... See more
To be a meme, an idea has to contain quite sophisticated knowledge of how to cause humans to do at least two independent things: assimilate the meme faithfully, and enact it. That some memes can replicate themselves with great fidelity for many generations is a token of how much knowledge they contain.