Sublime
An inspiration engine for ideas
The Benton & Bowles agency holds that ‘if it doesn’t sell, it isn’t creative.’ Amen.
David Ogilvy • Ogilvy on Advertising
The best of all ways to beat P&G is, of course, to market a better product.
David Ogilvy • Ogilvy on Advertising
Celine Nguyen • The Divine Discontent
‘Consumers mostly ignore advertising for brands they are not already using.’
David Ogilvy • Ogilvy on Advertising
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See moreYour headline should telegraph what you want to say.
David Ogilvy • Ogilvy on Advertising
Once they establish an advertising budget, they continually test higher levels of expenditure.
David Ogilvy • Ogilvy on Advertising
Television is the battleground on which public opinion is formed.
David Ogilvy • Ogilvy on Advertising
Research can tell you whether your advertising communicates what you want it to communicate. Keep in mind E. B. White’s warning, ‘When you say something, make sure you have said it. The chances of your having said it are only fair.’