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Julien Smith • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Obama

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Baltic countries (Latvia, Lithuania, and Estonia),

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Capture!

Scott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Part

Seth Godin • Linchpin: Are You Indispensable?

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

David Meerman Scott

Cover of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

Your marketing and PR are meant to be the beginning of a relationship with buyers (and journalists).

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Selling the Dream by Guy Kawasaki (His best book.)

Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See

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David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly