Sublime
An inspiration engine for ideas
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley.
David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
suggest the first offer be totally free, such as a totally free e-book with no registration requirement. Then, within the e-book, I suggest including a secondary offer that requires a registration that you can use to capture leads. This secondary offer might be access to a webinar or similar premium content.
David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Hacking Growth: A Estratégia de Marketing Inovadora das Empresas de Crescimento Mais Rápido (Portuguese Edition)
amazon.com
Second, have a simple lead generation plan. This must include the regular development of insight that’s disseminated somehow, but you’ll need at least one higher-impact tactic that fits your personality and takes advantage of the context in which you work: speaking engagements, events, research reports, a book, etc. The goal is to secure more oppor
... See moreDavid C. Baker, Emily Mills, • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
Jason Fried Interview: Bootstrapping vs VC, Profit vs Revenue, How to Write, Basecamp, HEY & Once
youtube.comJeff Jarvis • WHAT WOULD GOOGLE DO
