Sublime
An inspiration engine for ideas
Scott Belsky: How Startups (And Incumbents) Can get Ahead of the AI Curve
youtube.com— be successful by creating value for others.
Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want
normal “drive by” advertisement
Jeff Walker • Launch
Who Geoff Smart and Randy Street
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
by repurposing that same source material around a clear value proposition,
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
Selling the Dream by Guy Kawasaki (His best book.)
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
- To whom are you going to sell? You
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.