Sublime
An inspiration engine for ideas
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
amazon.com
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
amazon.com
6. Nike Air Max Billboard
Principle: Internet Billboards > Local Billboards
This ad was designed for 200K people who walk past it in Tokyo -- but it spread to millions across the internet.
Create billboards for the internet. https://t.co/izhnzawIjv
Ad Professorx.comHow to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
amazon.com
to document and share the best ideas available, so that each professional has a source of help in finding ways to enhance his or her value in conducting the client project.
David H. Maister • Managing The Professional Service Firm
Re-reading this on the recommendation of @FindJimClair. Right from the opening line David @Ogilvy’s writing grabs hold and won’t let go. https://t.co/RqhCTvnls5