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$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
amazon.com

Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
David C. Baker, Emily Mills, • 10 highlights
amazon.com
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
amazon.com
The Product Walkthrough
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Do remember design for the category.
Jenni Romaniuk • Better Brand Health eBook
Seth Godin: Marketing Strategies That Work
youtu.besuggest the first offer be totally free, such as a totally free e-book with no registration requirement. Then, within the e-book, I suggest including a secondary offer that requires a registration that you can use to capture leads. This secondary offer might be access to a webinar or similar premium content.
David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
ALL Business is STILL Show Business: Create Distinction and Earn Standing Ovations From Customers in a Hyper-competitive Marketplace
amazon.com