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Startup Growth Engines

Cover of Startup Growth Engines

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Rik Sebastian

@riksebastian

At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.

Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts

Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

Mike Michalowicz

Cover of Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Adam L. Penenberg

Cover of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

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Scott Baker

@bakerlink

Rory Sutherland

Rory Sutherland • 7 highlights

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simple: If your audience is going to act like you’re designing billboards, then design great billboards.

Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

A Selection of the Larger U.S. News Release Distribution Services

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly