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David Meerman Scott, Reiko Scott • Fanocracy: Turning Fans into Customers and Customers into Fans
David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”
David Meerman Scott, Reiko Scott • Fanocracy: Turning Fans into Customers and Customers into Fans
letting go of your work and allowing people to make it their own,
David Meerman Scott, Reiko Scott • Fanocracy: Turning Fans into Customers and Customers into Fans
the myth of unyielding professionalism
David Meerman Scott, Reiko Scott • Fanocracy: Turning Fans into Customers and Customers into Fans
customer satisfaction is not enough!
David Meerman Scott, Reiko Scott • Fanocracy: Turning Fans into Customers and Customers into Fans
You need to create a culture in which your entire reason for being is to make