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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

amazon.com
Cover of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

amazon.com
Cover of The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

David Meerman Scott

amazon.com
Cover of Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Dan Zarrella • 1 highlight

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Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

David C. Baker, Emily Mills, • 10 highlights

amazon.com
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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 6 highlights

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Cover of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Ogilvy on Advertising

David Ogilvy

amazon.com
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

amazon.com
Cover of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Brandscaping: Unleashing the Power of Partnerships

Andrew M. Davis

amazon.com
Cover of Brandscaping: Unleashing the Power of Partnerships