Sublime
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
amazon.com
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
amazon.com
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
amazon.com


World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
amazon.com

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
amazon.com
David Meerman Scott popularized the concept of newsjacking, which