Sublime

a Demo-Sell-Build playbook.

photographers. Founder Brian Chesky describes this strategy succinctly: “Do everything by hand until it’s too painful, then automate it.”

Mission-driven “assholes”:

turn all these brilliant minds in one direction.

look at what we were building from the perspective of a regular human being.

Marketing expert Who crafts your company’s messages?

We sought out the best of the best, and they created their own gravity—pulling in more and more talent.

have yet to find an article that better describes the product creation narrative than his article “Stables and Volatiles.”13

“Why are we doing this project? Where do we want to be six months, a year, or even five years from now?”