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The shadow text is a burgeoning accumulation of behavioral surplus and its analyses, and it says more about us than we can know about ourselves. Worse still, it becomes increasingly difficult, and perhaps impossible, to refrain from contributing to the shadow text. It automatically feeds on our experience as we engage in the normal and necessary ro
... See moreShoshana Zuboff • The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019
But the catch was that this was never a sustainable long-term strategy, at least not for the purposes of promoting an open ecosystem. User-generated data is vulnerable to a family of sub optimizations such as Goodhart’s Law, in which using a “measure” as a “metric” devalues the measure itself. If you’re Google building PageRank on natural weblinks ... See more
Brian Flynn • Reputation in Web3: Ships Built on the Great Flood


I think the internet is more like land. In this metaphor:URLs ~= PlacesLinks ~= RoadsNetworks ~= City-states
every.to • Twitter as a City-State
“To me, that was the secret—data,” he says. What the data was telling him was that if you had the right tools, it was possible to treat everything in the open web like a single document.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Humans Are Underrated: What high achievers know that brilliant machines never will
amazon.com
