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McKee Jake • The Cluetrain Manifesto (10th Anniversary Edition)
Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation, are missing their best opportunity.
McKee Jake • The Cluetrain Manifesto (10th Anniversary Edition)
David Weinberger, the smartest person in the room is the room itself: the network that connects everyone and their knowledge.3
Jeff Jarvis • The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet
If you can establish your expertise online, you will find that people are more than eager to do business with you.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
“The Untethered Executive: Business Information in the Age of