Sublime
An inspiration engine for ideas
is to impress. The employees take notes.
Martin Kihn • House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time
Analyse your inquiries and the action they produce.
David Ogilvy • Ogilvy on Advertising
to the incalculable benefit of their clients.
David Ogilvy • Ogilvy on Advertising
you want to be on the lookout for ads and direct mail pieces that you see over and over.
Bond Halbert • The Boron Letters
your advertising should consistently project the same image, year after year.
David Ogilvy • Ogilvy on Advertising
The Product Is the Hero
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
One of the reasons I don’t trust O’Kelly is because of his office. It’s full of naff crap – a framed crayon drawing that says world’s best granddad, pissant local golf trophies, a shiny executive toy in case he gets the urge to make clicky noises with swingy balls – and stacks of dusty files that never move. The whole room says he’s some outdated t
... See moreTana French • The Trespasser
David Schonthal surprises and delights audiences, and he does it reliably. No unsolicited email would have secured David a gig with Carol. She had to experience him for herself.
Michael Port • The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In