Sublime
An inspiration engine for ideas
simple: If your audience is going to act like you’re designing billboards, then design great billboards.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Remember that the addition of color should never substitute for extra advertising. I’d rather see you invest in two headings with smaller ads without color than placing all your eggs in one basket. If there are several possible headings, try something in each and monitor the results so the following year, you can shift your dollars to where they’ll
... See moreJeffrey Hauser • Inside the Yellow Pages
Sending a PDF that gives background information on the entire team (Accelerated Partners) and includes
Joey Coleman • Never Lose a Customer Again
Modern consumerism is the best-funded social science experiment in the world, the Galapagos Islands of human weirdness. More important still, an ad agency is one of the few remaining safe spaces for weird or eccentric people in the worlds of business and government. In ad agencies, mercifully, maverick opinion is still broadly encouraged or at leas
... See moreRory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Instead of assigning a project to one creative group, he had a habit of putting several groups in competition. It was enough, he once said, ‘to send strong men staggering to buy a goat farm.’
David Ogilvy • Ogilvy on Advertising
In print advertisements, your headline is the most important element. The other day I saw one headline produce five times as many orders as another. If your headline promises your strongest and most distinct benefit, you are on your way to success. Good photographs of your product cost more than bad ones, but they also sell more. When you want to s
... See moreDavid Ogilvy • Ogilvy on Advertising
Make the product the hero Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers. I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been beca
... See moreDavid Ogilvy • Ogilvy on Advertising
I have come to regard advertising as part of the product, to be treated as a production cost, not a selling cost. It follows that it should not be cut back when times are hard, any more than you would stint any other essential ingredient in your product.