Sublime

Confessions of an Advertising Man still

Instead of paying the outlet to deliver my ad, I will pay it for delivering people.

‘Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.’ ‘Ad writers forget they are salesmen and try to be performers. Instead of sales, they seek applause.’ ‘Whenever possible we introduce a personality into our ads. By making a man famous we ma

Ideas are the currency of our business. They’re worth millions of dollars. I’m not going to hand over ideas that could be huge in exchange for out-of-pocket costs. It’s incumbent on us to take a stand or we’re doomed to be a commodity.”3

“It’s about the offer stupid.” - Marketing legend Dan Kennedy

Michael: I don’t care about people over forty-five. They can be tossed in a shallow grave, as far as I’m concerned. I don’t write to them. Let Masterpiece Playhouse or something write for them. I write for people younger than myself. My target group’s about twenty to twenty-five—always has been.