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TAP INTO THE COLLECTIVE INTELLIGENCE OF THE BUSINESS CROWD.
David Mattin • Trend-Driven Innovation
taken the lead on innovation, developing new products and better products that, over time, trickle down to the mass market. Given P&G’s greater scale, lower distribution costs, and considerable in-house R&D capabilities, there was an opportunity to lead on innovation from the middle of the market.
A. G. Lafley • Playing to Win: How Strategy Really Works
Ever-intensifying expectations of high-quality products, services, and experiences, and the valid expectation that future standards will be even higher as all but the best are driven out.
David Mattin • Trend-Driven Innovation
functional data marts for HR and Sales.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
principal product manager.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
High Flyers,
Clayton M. Christensen • How Will You Measure Your Life?
a clear overarching intent,