Sublime

Nature’s laws do not change very much. So long as the store of human knowledge continues to expand, as it has since Gutenberg’s printing press, we will slowly come to a better understanding of nature’s signals, if never all its secrets. And yet if science and technology are the heroes of this book, there is the risk in the age of Big Data about bec

These chemical tags, tied to emotional events, are the reason we so readily remember important national events such as the assassination of President Kennedy, the space shuttle Challenger explosion,

the act of categorizing is one of cognitive economy.

The less frame

These external memory mechanisms are generally of two types, either following the brain’s own organizational system or reinventing it, sometimes overcoming its limitations.

To pay attention to one thing means that we don’t pay attention to something else. Attention is a limited-capacity resource.

Type X behavior

cross-classify,

Switching attention comes with a high cost.