Sublime
An inspiration engine for ideas
would like to track all social media efforts for my start-up Market Motive (www.marketmotive.com). Simply sharing links to Market Motive on Twitter or Facebook won’t help me. I have to encode links with a tracking parameter, like this one: http://www.marketmotive.com/?utm_source=blogs&utm_medium=occamsrazor&utm_campaign=startupprom Everythi
... See moreAvinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
One of our favorite quotes of his is, “I keep saying that the sexy job in the next ten years will be statisticians. And I’m not kidding.”21 When we look at the amount of digital data being created and think about how much more insight there is to be gained, we’re pretty sure he’s not wrong, either.
Andrew McAfee • The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
While other artists are still chasing followers on Twitter and Facebook, Carter is unperturbed. He admits that these social sites are good for the raw numbers, but he and Gaga are focused more on their own One Percenters network. Carter says of the fans on Littlemonsters.com, “They’re highly motivated fans . . . This one isn’t for the passive. It’s
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
If you could share one tip or strategy with others looking to do the same, what would it be? Use tracking analytics sites to see how your social media strategies are measuring up. We highly recommend using the bit.ly URL shortener. The data it provides is extremely valuable.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Platforms like Substack, Patreon, and Ghost allow writers to optimize for dollowers. Dollowing is a scarce and valuable behavior, unlike following. In the battle of ideas, dollowing is more important than following or just retweeting.
Eric Jorgenson • The Anthology of Balaji: A Guide to Technology, Truth, and Building the Future
When done correctly it’s just an experiment targeted to a more specific audience.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Daniel Decker
danieldecker.net
Great analysts know how to leverage the awesome power of statistics, such as leveraging statistical significance (http://zqi.me/akstat) and statistical control limits (http://zqi.me/akctrl).