Sublime
An inspiration engine for ideas
Look at two reports: Referring URLs and Search Keywords. You will almost always be surprised at how people find you.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Perryman of the QB Specialists (www.TheQBSpecialists.com) sent me
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
The search “micro-ecosystem” report—Google Analytics
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
If you could share one tip or strategy with others looking to do the same, what would it be? Use tracking analytics sites to see how your social media strategies are measuring up. We highly recommend using the bit.ly URL shortener. The data it provides is extremely valuable.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
You can use your own internal data to create captivating infographics and visualizations, like OkCupid did with its massive data set, launching OkTrends, which has been a marketing gold mine attracting visitors with its fascinating insights about dating.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Within each, it can be useful to track the percentage of consumers that are seeing zeroes. If it’s too high a number, that category of users is experiencing anti-network effects, and it will never break through.