Sublime
An inspiration engine for ideas
“AHA!” moment, to underscore the “Amplifying Human Abilities”
Reid Hoffman • Impromptu: Amplifying Our Humanity Through AI
every single day in 2010 we ran more than thirty experiments to uncover what would best serve our users.
Laszlo Bock • Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
it universally accessible and useful.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Jane Manning of Google Lea Hickman of Adobe Alex Pressland of the BBC Martina Lauchengco of Microsoft Kate Arnold of Netflix Camille Hearst of Apple
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
What are our main priorities for the coming period? Where should people concentrate their efforts?
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
They were particularly successful reaching out to influential people on Twitter. They would simply follow marketing mini-celebrities and ask them for feedback on recent posts.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
He oversaw a project called Dreamcatcher that was a big bet on textual analytics, a systematic effort to determine patterns in all of the personal information and stories collected throughout the campaign, from a canvasser’s clipboard to a call center conversation to the Share Your Story function on the campaign website.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
are the ones who change the world.