Sublime
An inspiration engine for ideas
Hal Varian, autor de diversos livros sobre microeconomia e economia da informação,
Laszlo Bock • Um novo jeito de trabalhar: O que o Google faz de diferente para ser uma das empresas mais criativas e bem-sucedidas do mundo (Portuguese Edition)
Brian Halligan and Dharmesh Shah’s Inbound Marketing
Bill Aulet • Disciplined Entrepreneurship
Making A/B testing a habit (even if you run just one test a week) will improve your efficiency in a traction channel by two or three times.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
They will find the key decision maker, make sure that person is listened to, and build trust.
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Google turned to its mission statement: Organize the world’s information and make it universally accessible and useful.
John Doerr • Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth
effective CEO/coach might say,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
