Sublime

Dan Roam is a true luminary in the world of visual thinking, which is probably why his book Back of the Napkin is an international bestseller (Dan Roam, 2008).

4. In a new idea presentation meeting, understanding matters most.

Cover all the W’s: Make sure that who/what, how much, where, and when are always visible; let how and why emerge as the visual punch line.

5. In a sales pitch meeting, action matters

That’s the third core of the pop-up pitch: it contains within itself its own achievable step-by-step blueprint.