Sublime

By defining expertise, the scientists had subtly altered the group dynamics of the decision: instead of looking for the common ground of shared knowledge, the participants were empowered to share their unique perspective on the choice.

In this sense, action unsticks at the level of populations just as it unsticks individuals.

Social forces.

Each of these barriers to adoption can be overcome by social reinforcement.

“Teacher turnover . . . may in fact move us closer to an optimal allocation of teachers to schools.”

Category Science Study Of How Ideas Scale

often by trying to change the incentives that Doers face.

We believe in social progress, and we believe the most powerful tool to advance the cause of progress is the peer network.

Because identities are central to the way people make decisions, any change effort that violates someone’s identity is likely doomed to failure.