Sublime

Normal people carried out their lives in them with a density and individuality that no one trip could ever encompass.

Changing a unit’s culture means changing its members’ work norms and work-related values. These norms are established, held, and enforced daily by small social groups that take their cue from the group’s high-status member—the alpha. In general, to change the group’s norms, the alpha member must be replaced by someone who expresses different norms

Yet that vision of smallness is under the auspices and control of Airbnb, following the template the company has set and the conditions that it profits under. Smallness implies homogeneity and a move toward uniformity, most likely under a Western default, under the ideology of the tech industry. The trade-off that Chesky implied was that the more m

“the way we do things around here,”13 values (e.g., about the importance of customer service), beliefs (for example, about why the organization is successful), rituals, and managerial style (a “tough boss” style, for example).