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Consumer Federation of America,
Cathy O'Neil • Weapons of Math Destruction
Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
“Scientific” tests disclosed that a great majority of the people will buy a less-goodtasting cheese if that’s all they can get. “Scientific marketing” then took effect. Its motto is “Give the people the least quality they’ll stand for.”In food, as in many other things, the “scientific marketers” regard quality as secondary so long as they can sell ... See more
Philip Wylie • Science Has Spoiled My Supper
The best of the sites achieved less than 50 percent customer satisfaction. Equally disturbing, the sites’ recommendations varied greatly when the same consumer went to several of them with the same search criteria for car insurance, which the magazine used as a test. Two of the sites offered quotes from only about 10
Joel Gurin • Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)
In a world deluged by advertising, it's hard to know who to trust. Can you trust the products on marketplace or online stores? Most of these companies are advertising platforms now. To find a reliable product review, I usually have to do a huge amount of research myself. A dream of mine is to browse the internet and see product information embedded... See more
Aashay Sanghvi • Five Startup Ideas #002 | The Generalist
