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Consumer Federation of America,
Cathy O'Neil • Weapons of Math Destruction
Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
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“Scientific” tests disclosed that a great majority of the people will buy a less-goodtasting cheese if that’s all they can get. “Scientific marketing” then took effect. Its motto is “Give the people the least quality they’ll stand for.”In food, as in many other things, the “scientific marketers” regard quality as secondary so long as they can sell... See more