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True prose stylists carry on an impassioned lifelong love affair with words, banishing mediocre ones like so many uninteresting suitors, burnishing the good ones till they shimmer. Be infatuated, be seduced, be obsessed.
Constance Hale • Sin and Syntax: How to Craft Wicked Good Prose

Relish every word. Aim deep, but be simple. Take risks. Seek beauty. Find the right pitch.
Constance Hale • Sin and Syntax: How to Craft Wicked Good Prose
‘who have been put on earth with the sole purpose of ruining your personal life’.
Susie Dent • Dent's Modern Tribes: The Secret Languages of Britain

The Elements of Style: Classic Edition (2018): With Editor's Notes, New Chapters & Study Guide
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As for the area where our Usage Panel was conservative, we upheld most of the classic distinctions in grammar—“can” and “may,” “fewer” and “less,” “eldest” and “oldest,” etc.—and decried the classic errors, insisting that “flout” still doesn’t mean “flaunt,” no matter how many writers flaunt their ignorance by flouting the rule, and that “fortuitou
... See moreWilliam Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction

‘we live by the Golden Rule: those who have the gold make the rules’.