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Size matters. Relative size denotes relative importance.
Cole Nussbaumer Knaflic • Storytelling With Data
Figure 3.13 Summary of survey feedback
Cole Nussbaumer Knaflic • Storytelling With Data

Simple text
Cole Nussbaumer Knaflic • Storytelling With Data
You should always want your audience to know
Cole Nussbaumer Knaflic • Storytelling With Data
Lack of visual order
Cole Nussbaumer Knaflic • Storytelling With Data
that you should avoid: pie charts, donut charts, 3D, and secondary y-axes.
Cole Nussbaumer Knaflic • Storytelling With Data
varies between chart types.
Scott Berinato • Good Charts
Create a clear visual hierarchy of information