Sublime

Non-strategic use of contrast

written report

Possible forms that come to mind are a treemap and proportional bars.

See www.impactmapping.org/poster for more information.

(Originally, the data markers were solid blue, but I changed to white with blue outline, which made them stand out a little more in a way that I liked; the forecast data markers are smaller and solid blue, because white with blue outline there looked overly cluttered against the dotted lines.)

Marketing analytics platforms:

There needs to be sufficient contrast to make something draw your audience’s attention.

Graphs