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McClatchy

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“The Journalist and the Murderer,” by Janet Malcolm

Flannery

and strategy.

14:10

Be the expert, or find one.

DISTINCTIVENESS

Forerunner Ventures’ Kirsten Green , Into the Gloss co-founder Nick Axelrod (now at UTA Ventures), or Emily’s former assistant, Morgan Von Steen

None of that is so surprising—it’s hard to earn four-fire-emoji status without having already built up a reputation within established institutions.