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Storytelling Frameworks for Business Applications
Exploration of various storytelling frameworks, including Vogler’s Hero’s Journey and others, highlighting their context and business applications for effective communication in creative and corporate environments.
betterstories.orgA Jornada do Escritor: Estrutura mítica para escritores (Portuguese Edition)
amazon.com
Vogler’s book, The Writer’s Journey: Mythic
Helena Bassil-Morozow • Jungian Film Studies: The essential guide (Jung: The Essential Guides)
Vogler’s paradigm is in essence nothing more than a three-act structure viewed from the protagonist’s point of view;
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
“the hero’s journey.” (Christopher Vogler, in his landmark interpretation of Joseph Campbell’s work, The Writer’s Journey, refined the stages to twelve. Chris’s book has become a Hollywood standard and a classic screenwriting textbook throughout the world.)
Mark Manson • Will
how I chose and made movies for the rest of my career: Joseph Campbell’s theory of the monomyth, the hero’s journey as laid out in The Hero with a Thousand Faces.
Mark Manson • Will

1970 to 1988 is often referred to as Disney's "Dark Age."
During the "Dark Age," Disney's animated films were mostly critical and commercial failures.
Then, in the late 1980s, a story consultant named Chris Vogler wrote a 7-page memo that helped spur "The Disney... See more
