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Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Trends – Artificial Intelligence (AI) – May 2025 – BOND
The document analyzes rapid growth and transformative trends in artificial intelligence, highlighting unprecedented user adoption, technological advances, global competition, enterprise AI integration, and associated benefits and risks shaping the future.
bondcap.comNiche Down: How To Become Legendary By Being Different
Christopher Lochhead, Heather Clancy,
amazon.com

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 6 highlights
amazon.com

