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Thought Leadership 101
Eddie Yoon • Snow Leopard
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
They did it, so we have to do it.
Christopher Lochhead • Article
- Bring Fresh Data, Frameworks, And Insights
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Who Geoff Smart and Randy Street
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
include logos from B2B interactions,
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Auren Hoffman: It used to be that “who you know” — not “what you know” — held the most value. But in the last 15 years, it has become much more important to build something than to know people.
future.a16z.com • 21 Experts on the Future of Expertise - Future
The Best-Selling Title & Subtitle Formula: 5 Laws Of Scalability Which leads us to the big question: