Sublime

For Water & Music's inaugural collaborative research report, over 40 of our community members across industries, geographies, career stages and skill sets came together to try to make sense of the immense challenges and opportunities that lay ahead for music/Web3's future.

Subscriptions, also known as channel memberships, may include various benefits: private chat groups, expert paid content, paid Q&As, and native ecommerce.

- A top journalist at a publication creates more value than she can capture, but that changes if he/she has their own audience communication channel (through a website, newsletter, etc.)

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.

what purists miss in their devotion to the collective is that all communities start with an individual creator. After all, the yield farming token YFI is the brainchild of Andre Cronje, the founder of Yearn Finance; FWB was hatched by Cooper Turley, who leads crypto strategy at Audius, and Brud CEO Trevor McFedries, the co-creator behind the digita... See more

-Distribution: Pressure on platforms to improve transparency and economics. Data portability gives creators power.

“More importantly, technology is now affecting the audio category faster than ever before. The diversity of its revenue models, content, and delivery has never been greater. This is inspiring and healthy. And there is a lot more to come.” - Matthew Ball