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How music discovery and fan commitment are inextricably linked
musically.comAs you grow your users and they get worse and worse, are they still valuable and can you still operate your product profitably? And more importantly, are you able to hold on to that core highly valuable user base that came in early?
No wonder these early users are often called The Golden Cohort.
No wonder these early users are often called The Golden Cohort.
Strategist tips
Amelia Hruby
@offthegrid
source: https://www.buildirl.com
Gen Z and Millennials are seeking more IRL. High end social clubs are on the rise. Flip phones are back in. We want to spend more on experiences, less on stuff. Remote work is forcing everyone to seek in-person connection and community elsewhere.
Despite this, existing social clubs are struggling to survive and not
... See morePrivate equity firms have poured billions of dollars into music, believing it to be a source of growing and reliable income. Investors spent $12 billion on music rights in just 2021 — more than in the entire decade before the pandemic.