Sublime

some firms are more comfortable pursuing new clients for fear that if they target existing clients too vigorously, they may be perceived by existing clients as too “leech-like,” putting the firm’s need for additional revenues ahead of the client’s interests.

above, most analytical exercises on “where the market is going” tend to result in firms reaching the same (obvious) conclusions as their competitors.

The dominant thinking in business today is Orange. To achieve results, people must be motivated by individual incentives. Orange has no problems if this results in large wage differentials, if these differentials are justified by people’s merits and contributions.

Green Organizations retain the meritocratic hierarchical structure of Orange, but push a majority of decisions down to frontline workers who can make far-reaching decisions without management approval.

The one-firm firm, relative to its competitors, places great emphasis on its institutional history, broadly held values, and a reputation that all actively work to preserve.

much larger client base exists for what I term Grey Hair approaches to practice. These types of client recognize that their problems have probably been faced and dealt with by other companies, require less complete customization, and are probably not crisis