Sublime
An inspiration engine for ideas
“Are they real?
Adria L. Imada • Aloha America: Hula Circuits through the U.S. Empire
Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
In 2018, NYT tested a new price for their flagship digital news product: $1 per week for a year. After that, it would renew at a higher rate (full price is $17 per month).
Adam Keesling • Not Found
The question, then, is: What is the right price to create a perennial seller? This is going to be controversial, but my answer is: as cheap as possible without damaging the perception of your product. (And by the way, with the exception of ultra-high-status premium brands, I think damaging the perception of your product through price is very hard t
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Some highlights have been hidden or truncated due to export limits.
Kyle Chayka • Filterworld
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
